Turning something into a consumable

When I wrote my last article about selling consumable items on eBay (or selling in other places), I told you at the end of the article that I was going to tell you how to turn a non-consumable item into a consumable item!  Just to refresh your memory, my goal is to sell stuff that people will keep coming back to buy more and more of, not just make a one time purchase!  I mean, getting a customer to make a purchase is hard to do, and once you get them to buy from you, it should be easier to get them to keep buying if you have an item that they need over and over again.

While writing that last article, though, something was bothering me in the back of my mind.  Before I finished writing that article, it hit me.  I have several products in mind that I will be selling on eBay, and on eBay.ph.   However, one of my main items that I have plans to sell is not a consumable!

Selling Jewelry on eBay

Well, that’s OK, I don’t have to limit my sales to consumable items only, but since I was writing about consumables, I felt kind of funny that one of my top items that I will sell was not a consumable.  But, as I thought about it, I decided that one of the things that I intend to do actually makes the product a consumable!

You see, the item I am talking about is jewelry.  In the Philippines, there is a huge quantity of high quality, high fashion jewelry items available at a very low price.  So, I have plans to sell much of this stuff on eBay to customers in the USA.  Now, jewelry is not a consumable, right?  Wrong!  The way I am planning to sell it, it is indeed a consumable.

Did you know that on eBay, they have a special category where you can sell “Wholesale Lots” of merchandise?  When you do that, generally, other eBay sellers will buy the product from you, and they will sell it at retail prices to their eBay customers!  So, let’s say that I sold a lot of 500 pieces of jewelry as a wholesale lot, and an eBay seller buys it, then splits it up into 500 different auctions.  Well, when that merchandise is gone, he will need to come back and buy more!  So, indeed, the jewelry, in this case has just become a consumable!

The whole key here is to sell stuff that people will need to buy from you over and over again.  If they need to come back to you when supply is gone, then indeed, the item is a consumable!

Happy selling, and have an enjoyable and profitable business!

MindanaoBob

About the Author:  Bob Martin is an Internet Entrepreneur living in Davao City, Philippines. Bob is an American, but has lived in the Philippines for about a decade now. Bob got started in the Online Auction business in the early days of the Internet, selling on eBay while it was still in it's infancy.